How these five startups enhancing customer experience

Mumbai: In today's day and age, customer experience is a valuable quality a brand can possess and grow on attracting its target customers. It is of utmost importance to a company to ensure a healthy and positive brand image and perception, given the extreme levels of competition in all the sector specific markets. Brands use various tactics to enhance their customer experience like social listening, exclusive services, well-optimised applications and platform and more.

Here are 5 such startups that are fuelling their customer experience through their respective platforms.

Offering destination EV charging solutions, ChargeEZ was founded in 2016. The brand's EZ application is an easy-to-use platform through which EV users can locate charging stations, book their chargers on site, map the charging and parking solutions and also check for the availability of the charger. Making the entire customer experience seamless, ChargeEZ's application excels in the CX.

A tech enabled AI based study abroad platform, Leverage Edu is full-stack career guidance and university connect platform that matches students with the right courses and job opportunities. The startup is backed by Blume Ventures, DSG, Tomorrow Capital, and Ivy League professors. It avails the services of more than 3,000 global mentors, who help applicants define and refine their career goals. This network has been acquired from the world's top universities. Talking to Bizz Buzz, Prashant Chandrasekaran, COO, ChargeEZ says, "Customer experience in EV Charging will encompass the ability to deliver convenience, safety and reliability."

Companies that are able to develop their own technology solutions will be placed to deliver this experience on a sustained basis and will have an advantage in retaining customers over the long run, he said.

HungerBox, founded in 2016 is a B2B food tech start-up whose technology and operations expertise delivers an exceptional F&B experience to the staff at corporates. Using the HungerBox app, employees can view the F&B menu provided by all enlisted food vendors at their workplace cafés, place orders, and track order readiness.

HungerBox provides client staff to exceptional convenience by eliminating long waiting times and the inconvenience of queues. The application provides a seamless food experience. Employees can optimise their mealtimes and address the attendant hassles of paying cash since the HungerBox platform offers more than 50 payment options.

Admin staff can track budgets, food sales, user satisfaction, and top dishes/sellers. As a value-add, the users also get regular updates on changes to the food menu as per new food trends, festivities, and user preference.

Sandipan Mitra Founder, HungerBox says, "Customers are increasingly sophisticated and vocal because of their exposure to brands, social media and various experiences including journeys of other customers, they demand the best not only value for money but also a super-efficient customer experience."

Customers are unwilling to be taken for granted and very adept at knowing what is out there as well as expressing their love/ loathing for a brand. It is no secret that the most profitable customers are those with whom you build a long term relationship that goes beyond being transaction led, he added.

Launched in 2020 for non-english speakers, Koo is a social networking app for microblogging where users can express their thoughts in their mother tongue. With a fresh interface, Koo allows users to share opinions, view and discuss topics, follow others and customize the app to their mother tongue, making it a culture friendly and a handy platform.

A couverture chocolate brand, Smoor is providing the customised chocolate option for their customers according to their taste pallet on their website. Due to the customisation option customers can have the seamless and ultimate indulgence experience.